- By Editorial Team
Inspired by the great five-star hotels of London, SS27: Room Service – the latest campaign from British eyewear Linda Farrow, explores a world where luxury is found in every detail – where product, service and experience are considered with equal care. From the richness of scarlet interiors to warm taupes, deep browns and burnt orange tones, the collection draws on the sumptuous atmosphere of 1970s hotel life; polished wood, plush lounges, mirrored bars and the quiet confidence of impeccable hospitality. Rooted in LINDA FARROW’s heritage of glamour and craftsmanship, each frame is handcrafted in Japan using the finest materials and techniques, reflecting a level of precision where nothing is overlooked and pride is taken in perfection.

The collection considers how different generations experience luxury today – celebrating the timeless elegance shared between mother and daughter while recognising that each values something unique within it. For one, luxury is escape, occasion and indulgence; for the other, it is ease, individuality and understated confidence.
‘Room Service’ captures both worlds through a cinematic lens – celebrating women who move through life with sophistication, presence and their own distinct sense of style.

