LANCEL celebrates 150 years of history
- By Editorial Team
To celebrate its 150th anniversary, LANCEL has unveiled an anniversary collection centred around its iconic bag: the Premier Flirt. Born in 2006, this bucket bag with its asymmetric pocket — free-spirited, Parisian, ever so slightly daring — has established itself as a signature of the luxury house. For its 20th anniversary, the Premier Flirt now dons LANCEL Rouge and is released in 15 exclusive editions, each one subtly revealing one of the codes that form the soul of the House.
To honour this milestone, GROSFILLEY FRANCE unveils the limited-edition “Premier Flirt” sunglasses — inspired by one of Lancel’s most iconic handbags. This frame is enhanced by topstitching inspired by LANCEL’s heritage in leather goods. Described as an exclusive capsule in a limited and numbered edition, the frame is engraved in gold at the end of the temple; the 150th anniversary hallmark signs the frame with an exclusive and refined touch, a rare detail that celebrates the heritage of the luxury house.
The frame is presented in a bespoke cassis-coloured case, and it is accompanied by signature details inspired by the brand’s iconic designs, including an integrated mirror.
