LACOSTE by MARCHON unveils LACOSTE icons for Autumn/Winter
- By Editorial Team
Lacoste presents its new Autumn/Winter 2025 Advertising Campaign: Lacoste Icons, a design concept that pays homage to the brand’s founding pillars since 1933, reinterpreting them “with a contemporary and sophisticated vision”. The concept of the frames was first seen at the Lacoste Fashion Show with a very bold and fashion-forward model designed by Pelagia Kolotouros, Creative Director of Lacoste. Now the brand is launching a more commercial version of this model, which redefines elegance, reconnecting with the brand’s history while showcasing its premium, active approach. The Autumn/Winter 2025 Lacoste eyewear draws on refined styling, bold shapes, and transparent colorations to present a fresh take on classic, sophisticated designs. Inspiring the collection, three of Lacoste’s most iconic symbols – the crocodile, the tennis ball, and the tennis racket – represent the brand’s core values while showcasing its strong visual legacy.
The crocodile, the quintessential emblem and nickname of René Lacoste, is a symbol of courage and determination. A reminder that wearing Lacoste means daring, standing out, and moving forward decisively. The tennis ball evokes the innovative spirit of its founder, who designed the first “damper” machine or tennis ball thrower machine, reflecting the brand’s constant quest for evolution and technology. And finally, the racket, as a connecting thread between fashion and sport, underscores Lacoste’s athletic heritage, where functionality and aesthetics masterfully merge. A final nod to the brand’s heritage are the metal trims with the petit piqué decoration on the front for added refinement that links to the iconic Lacoste Polo shirt. Integrated into the design of the new Lacoste Icons, these symbols elevate the frame’s silhouette and add distinctive character, appealing to a man who values understated elegance. Lacoste Eyewear is produced by MARCHON.
