Inspired by vintage at INVU
- By Editorial Team
- April 12, 2024
The latest INVU release takes consumers back to the vibrant 1960s Rodeo Drive fashion scene and a time of tailored suits and sleek attire. INVU’s vintage-inspired release combines the fashion elements of this iconic period with heavy frames, dark lenses, tortoiseshell colours and metallic rivet studs on the frame front.
While the design inspiration come from the past, the lenses they are fitted with are “state-of-the-art”. The new Rodeo Drive spring edition features the latest polarizing lens technology. INVU’s ultra polarized lenses are manufactured with an advanced optical base material which is made in Germany and Swiss Eyewear Group’s proprietary high efficiency polarizer which is made in Japan.
The INVU Rodeo Drive Edition is being promoted by an advertisement campaign that showcases both the crystal clear, glare-free vision and the timeless beauty of INVU’s newest spring fashion edition, INVU adds.
