INNOVATIVE EYEWEAR, INC.: new Reebok optical collection

Innovative Eyewear, Inc., the developer and manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Nautica®, and Eddie Bauer® brands, announced the launch of six new styles in its Reebok Powered by Lucyd smart eyewear collection in late Spring. This is the Company’s first new collection designed to accommodate the prescription eyeglass market since the launch of Lucyd Lyte® collection in December 2024. This collection of six frames offers several new features. They include automatic power on and off via a new “smart hinge” design, which automatically turns the glasses on and off when the temples are open and closed, respectively. This feature enhances convenience while helping preserve battery life. An all-new touch control system using touch sensors on the underside of each temple is also a new characteristic of the glasses. Unlike most other smartglasses which use touchpads, the new Reebok collection has slim, unnoticeable yet tactile sensors which enable a host of user actions, such as activating the connected smartphone’s voice assistant, adjusting volume, and call management. The frames also have rubberized nosepads and earpieces for extra grip, comfort and a sporty edge.