IN Inspired by ST! NG offers bold colours for men
- By Editorial Team
- January 31, 2024
IN Inspired by ST! NG is a new eyewear collection that reworks the codes of the well-known Sting brand, from Italian manufacturer, DE RIGO – first founded by the company in 1985.
IN Inspired by ST! NG stands out for its contemporary design, and colourful mood, with an eye on changing tastes in fashionable eyewear. A wide selection of shapes for the upcoming season includes frames ranging from unmistakable rectangular models to vibrant round frames.
Colour is a key theme in the collection, with a large selection of hues to pick from, including lime green, grey and black as well as bright red, yellow, blue and brown, featured in a kaleidoscope of chromatic variations and unexpected combinations.
“We have intercepted a market segment that is underserved and growing rapidly, namely men’s eyewear with touches of colour. The stylistic offer of IN inspired by ST! NG is wide and varied, both in terms of shapes and colours, without compromising on quality and comfort,” says Barbara De Rigo, Chief Marketing Officer of the De Rigo Group. “With IN Inspired by ST! NG we complete the men’s offer in our portfolio. Accurate segmentation with timeless accessories, for people of any age, who wish to add a touch of joy and liveliness to everyday life.”
The collection launches for the first time at MIDO.
