HUGO Eyewear announces partnership
- By Editorial Team
- April 29, 2024
HUGO Eyewear, a collection designed, produced and distributed by Safilo Group S.p.A, announces its partnership with the Visa Cash App RB (VCARB) Formula One™ Team, starting this season.
Leveraging the global appeal of F1™ and delivering its signature authentic style, HUGO Eyewear will be the Official Eyewear Partner of the VCARB team. Its designs will be represented in official images starring two of the most charismatic drivers on the F1™ circuit, Daniel Ricciardo and Yuki Tsunoda.
The HUGO Eyewear collection – which is described as being “created for rule-breakers, risk-takers, and youthful dressers” – features sunglasses and optical frames characterized by unconventional and on-trend design details. The collection includes the Authentic Line, which comprises gender-neutral eyewear branded with multiple interpretations of the HUGO logo, as well as the Contemporary Line, crafted with the planet in mind and made from bio-based and recycled materials.
In a press statement, the two companies stated that the new partnership promises to exhilarate and resonate with HUGO’s Gen-Z audience and echo the thrill of F1™, leveling up the hype and combining the power of both sport and fashion within the brand’s core platform, HUGO Your Way.
