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Highlighted styles at LONGCHAMP

Designed for the Longchamp woman, with her chic, contemporary, and cosmopolitan style, the Spring/Summer 2024 collection from the brand showcases bold shapes, radiant colourations, and exquisite decorations, as seen in the sun and optical styles selected for the seasonal advertising campaign. Cherishing the House’s Parisian heritage and sophisticated flair, this Longchamp collection evokes its vision of French elegance by giving unique shapes and colours to premium materials such as leather, sustainable resins, and lightweight acetate, the company states. The most iconic Longchamp elements are reinterpreted in a refined way, marking the brand’s distinctive timelessness.

Among the statement pieces is sun style LO758S, crafted in plant-based resin and equipped with Titan Renew lenses. The model boasts a sophisticated yet amusing rounded front completed by wide temples hosting the Longchamp logo and ending in thinning-down tips. With a colour-contrast line running along the edges, the frame is presented in bold, statement-making colorways, including Honey, Black, Ivory, Purple, and Red.

The sun and optical styles of the Spring/Summer 24 Longchamp advertising campaign are available at select retailers and Longchamp boutiques, as well as online.

Longchamp.com

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