HALL OF FRAMES eyewear event, Lucerne
- By Editorial Team
Hall of Frames (HOF) 2024 took place in Lucerne in September over one day, offering opticians in the region an opportunity to view the new eyewear collections easily in an informal event. The show has taken place again this year at the Swiss Museum of Transport, an attractive venue that visitors enjoy in the city.
Among the exhibitors were Woodys from Barcelona, present at HOF for the first time. ROLF, Anne & Valentin, Andy Wolf, Colibris from Lübeck, and Ørgreen from Copenhagen were also represented among a total of over 50 brands.
HOF’s main partner for the event was Reize AG from Olten. Reize has been
producing Nikon lenses in Switzerland since the middle of the year. Since its foundation, the company has focused on independent, owner-managed specialist opticians in Switzerland.
The additional sponsors were Beck Optikhandel, who presented the trendy Barner Eyewear collection with blue blocker, show partner, Dynoptic, who are preparing the rollout of their Connect software programme. Martha Arenas presented a miniature model of a shop remodelling based on her numerous projects for optical shops.
