HALL OF FRAMES 2025 takes place in Lucerne
- By Editorial Team
For the fourth and final year in a row, the HOF took place in mid-September at the Swiss Museum of Transport in Lucerne, offering interested opticians a platform to be inspired by the latest trends and innovations in eyewear. According to the organisers, despite the fine late-summer weather, the HOF 2025 recorded significantly more visitors than the previous year. The quality of the optical shops was also high. “This underscores the importance of the HOF as a meeting place for the independent Swiss eyewear scene and as a platform for high-quality specialist shops” they said. At the event, the label Atelier by Silhouette presented elegant highlights, including rimless glasses and luxurious models made of gold, impressing with both restraint and exclusivity. Adding fresh momentum was French newcomer Pontet Eyewear, whose creative designs immediately attracted great attention.
HOF is considered a good place to discover which eyewear materials are in demand. Alongside established materials such as acetate, titanium and polyamide, eyewear made from carbon and horn was also on display. Brands such as Marcus Marienfeld and ic! berlin (carbon) or Wollenweber and Marcus Marienfeld (horn) confirmed the continued demand for robust, lightweight and elegant frames. These also include the distinctive wooden spectacles from Rolf. The oversized models from Coblens, with or without gradient lenses, continue to be among the must-haves of the season, as do the striking and characterful shapes from Nirvan Javan, Moscot NYC and Ross & Brown.
In 2026, the HOF will take place in Zurich – at the Emil Frey Autocity Nord in Oerlikon. The concept of regular changes of scenery remains popular and promises fresh impetus for the independent eyewear scene in Switzerland.
