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EXPOÓPTICA to feature Moda Óptica section

From 12 to 14th April 2024, eyewear companies have confirmed to exhibit during ExpoÓptica, showcasing the main trends in visual health and style. ExpoÓptica is the optics, optometry and audiology trade show in Spain, organised by IFEMA MADRID.

Exhibitors will include MrBoho, Morel Eyewear, Woodys Eyewear, Visibilia, Grupo Velada, Tiwi, Bolon, Jisco and Servision, among others, to give a glimpse of future eyewear trends brimming with fashion and style that also care for wearers’ visual health.

Trade visitors to this thriving section of ExpoÓptica will get a comprehensive overview of the trends that have gained popularity in recent years and that are influencing the evolution of optical fashion. These include geometric and asymmetric frames, the return of seventies and eighties retro-style designs, coloured lenses, items manufactured from sustainable materials such as bamboo and biodegradable acetate, oversized sunglasses, minimalistic thin frames, simple designs, and high-tech options with lenses that change with light conditions and frames with activity tracking, to name but a few.

MrBoho will be at the show with a selection of innovations in optical fashion. Visitors will see their latest sunglasses and prescription glasses in a collection that combines style with functionality to redefine the concept of elegant eyewear.

 French company Morel will present a comfortable collection featuring a patented screwless hinge. The new ANNA concept is full of femininity and nuances, teaming shades of gold with glittery red and a frame with contrasting transparent temples. LISA is a model featuring a striking blend of three acetates for a warm, fashionable look, multiple bezels and a front that adds depth. The SUPERNOVA concept introduces chunky modern frames for men with impeccable polishing and transparent colour at the temples.

ExpoÓptica_Moda Óptica

Woodys will present a spring-summer collection with 42 models and 189 references that follow the brand’s line to create a solid, identifiable image: harmonious colour combinations, exclusive laminates and finishes, and high-quality materials. Some innovative designs are focused on attracting a younger audience, with thicker, trendier shapes and better-fitting frames, acetate on the arms, and high-end materials like titanium.

Visitors can also check out the TIWI collection of cutting-edge, sophisticated designs for fashionistas, as well as classic styles. With a large collection of frames manufactured with premium materials from Canada, these styles feature shapes with interesting angles and combinations of volumes and colours ranging from bold to neutral. There are also accessories in acetate and crystal chains to complement the glasses, which have Italian-made organic lenses and guaranteed UV protection.

In addition to these innovations, many more firms will showcase their new optical fashion products in Hall 10 at IFEMA MADRID. 

In addition, in the field of optics and optometry, this new edition of ExpoÓptica also be the setting for the OPTOM 2024 Congress, whose slogan this time is ‘The evolution of the visual system in species’, with master conferences and plenary sessions.

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