ETNIA BARCELONA announce new collection and campaign
Miscelánea, the new Etnia Barcelona campaign for Autumn/Winter, explores the connections between Japanese and Mediterranean culture through environments where tradition and innovation coexist.
The company has once again used a connection to the art world. The campaign, through which the eyewear brand presents its new Autumn-Winter 2023 collection, portrays a world full of symbolism where two cultures converge: Japanese and Mediterranean.
Etnia explains that Miscelánea portrays surrealist atmospheres starring female characters, whose composition is a nod to classical painting. In each image, elements of Japanese and Mediterranean culture coexist, along with traditional and modern objects. The result is a number of pictorial works that intertwine two cultures and decontextualize symbols, blending tradition and innovation and offering multiple levels of interpretation.
Miscelánea also aims to revive the concept of “Be Anartist”, a motto that has accompanied the brand since 2017, inviting rebellion through art as a means of “finding one’s own form of expression”. With this campaign, photographed by Biel Capllonch, Etnia Barcelona highlights the cultural and artistic legacy of two seemingly distinct and distant worlds: the Mediterranean, a place that inspires and has witnessed the brand’s growth, and Japan, an ancient region rich in symbolism and mythological legends.
This mix of influences is also reflected in the designs of the new optical collection, which combine natural acetates with textures and details inspired by Japan, featuring bold shapes with a Mediterranean character. Notable are the prints representing koi fish scales, cherry blossom colours, and circular detail on the temple symbolizing the rising sun.
The Autum/Winter 2023 collection is now available at selected optical stores and flagship stores.