New licensing agreement for SAFILO and DSQUARED2

What's on in Europe
May 11, 2021

Dsquared2, the fashion brand founded in 1995 by Dean & Dan Caten,  join SAFILO with the launch of a 5-year global licensing agreement for the design, manufacture and distribution of Dsquared2 branded eyewear. Their first optical and sunglass collections, for men and women, will be presented for the 2022 spring/summer season, available on the market in January 2022. “We are very satisfied about starting this new partnership with Dsquared2, which represents a great brand addition to our portfolio and a significant opportunity to grow in the fashion luxury segment,” says Angelo Trocchia, CEO of Safilo Group. “Dean and Dan Caten’s great stylistic talent, combined with the high market appreciation of this very distinctive brand, which is complementary to the other prestigious brands already present in our portfolio, will ensure excellent results over the years, thanks to the synergy of Safilo’s unique capabilities and Dsquared2’s unconventional and innovative style.” “Eyewear is a very important product category for Dsquared2,” declare Dean and Dan Caten, founders and creative directors of the brand. “We are very happy to start this new partnership with Safilo that will allow us to further strengthen our position in the segment.”

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