The Italian label LIGHTBIRD announces their new collection which will show in September at a handful of trade events, including SILMO and DaTE. LIGHTBIRD’s designer Corrado Rosson proposes the new models of the collection, produced entirely in acetate, as part of Light_SOCIAL. A preview of the men's ophthalmic models highlights model Ambassador LB082 C108 and the unisex model Professor LB080 C101, designs that inaugurate a new series characterized by a minimalist, contemporary design, with defined lines and shapes where the colour combinations make the eyewear “increasingly capable of characterizing the individual’s look”. In addition to the detailed finishing on the front and on the temple, the presence of a QR Code in the terminal stands out which, through the Light_NEST company website, guarantees the product and establishes a relationship between the company, the optician and the customer. LIGHTBIRD Eyewear has confirmed its presence at the trade fairs Interlook Messe (Dortmund, 3-4 September 2022); OHI Wien (Vienna, 10 September 2022); DaTE (Florence, 10-12th September 2022) and Silmo (Paris, 23-26 September 2022) and will show the new models at the events for the first time.