First NFT phygital eyewear style presented by PHILIPP PLEIN


What's on in Europe
September 28, 2022

PHILIPP PLEIN - a brand with a provocative soul and maximalist style, continues to break all the rules of fashion by promoting a new luxury and lifestyle concept with the launch of the very first phygital eyewear style: the Crypto King$ Limited Edition. The new PHILIPP PLEIN eyewear collection, featuring the exclusive phygital style, was officially presented as a world exclusive at SILMO and during a special event which took place at the boutique situated in Avenue George V to celebrate the new pioneering project. According to DE RIGO, we are witnessing the coming of a new era, in which the concept of reality changes and even luxury becomes immaterial and expands into the virtual dimension. Always avant-garde and always ready to break boundaries and experiment, PHILIPP PLEIN was the first luxury brand to adopt cryptocurrencies as a payment method and to open a Crypto Concept Store in London. Re-affirming itself as a pioneer, the brand brings physicality into the digital world and gives physical presence to virtual things.

The Autumn/Winter 2022 eyewear collection by PHILIPP PLEIN - developed in collaboration with De Rigo - reflects the identity of the brand, transferring the various distinctive features onto its eyewear. A striking collection with a bold style and strong spirit inspired by Rock ‘N’ Roll. Designed for confident men and women who want the very best and are not afraid to express their personalities, the styles are characterised by meticulous attention to detail, exclusive materials and a flamboyant, oversized design. The icons of the PLEIN world - skulls, studs, crystals and the hexagonal ‘PP’ logo - become audacious and precious details, which, when re-imagined in different ways, come to personalise the frames. Black, grey and white are the core colours of the collection, expertly blended in exclusive acetates so as to re-produce the marble featured throughout the PHILIPP PLEIN boutiques. With pops of bright orange and gold, everything is amplified to stand out and never go unnoticed. The highlight is the exclusive SPP008 phygital model: a mask style sporting a modern and decisive design. The thick acetate profiles of the front piece create a spoiler effect on the sides, whilst the lens is embellished with a geometric hole featuring the three-dimensional metal PLEIN logo. The temples are crafted from thin metal and personalised with the iconic hexagonal ‘PP’ logo, while the acetate temple tips are embellished with a titanium insert. This style is available in two colour variants: matte black acetate, gold-coloured metal and rainbow mirrored lens; glossy black acetate, gunmetal metal and silver mirrored lens.

A limited-edition drop of 1,000 phygital frames were launched during the exclusive event at the PHILIPP PLEIN boutique in Paris – with the designer himself presenting the product at the event. Every pair has its own serial number and is accompanied by a special box featuring a video screen offering a preview of the NFT (non-fungible token), the unique piece of art created for that style by Antoni Tudisco, the internationally-renowned 3D artist who founded the Crypto King$ artistic duo together with Philipp Plein.  To access the NFT artwork, the customer scans the QR code printed inside the exclusive box. “I’m proud of the partnership with De Rigo, which has now reached new heights. With this hyper-contemporary project, I’m able to express my vision and deliver a unique experience within the eyewear industry”, stated Philipp Plein. Barbara De Rigo, Chief Marketing Officer at De Rigo Vision, commented: "The collaboration with a brand as dynamic and disruptive as PHILIPP PLEIN is a real game changer for our company. With the first phygital style, we demonstrated our ability to design, manufacture and target a wider community by bringing eyewear into the digital world”.

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