The Swiss brand Einstoffen has launched a new campaign to illustrate new styles in its collections launching this month. The collection pays homage to the heroes of Cubism, and is inspired by artists such as Pablo Picasso or Paul Klee. According to the brand, constructivism, surrealism and futurism “create a contemporary coolness that is reflected in every pair of glasses” in their "Close your eyes and sing" collection. With the aim of bridging the gap between high-end and high-street, the new Einstoffen collection is designed to appeal to those who are looking for eyewear that is contemporary and high in quality. Einstoffen is a young eyewear and fashion brand founded in 2008 by four friends from Switzerland. The brand is inspired by nature, art, film and music, and since first launching, the creative team have developed the line to include shirts, glasses, sunglasses, T-shirts and Swiss made watches for cosmopolitan individualists “with a sense of humour”.