ØRGREEN OPTICS’ Imaginary Lines in titanium

Author: Sponsored post

What's on in Europe
January 13, 2021

“The Ørgreen ethos is to explore and push the boundaries of design. This time we used our expertise to bring titanium to its thinnest expression.”
(Frederic Lasalle, Head of Design)

Following the successful launch of the titanium capsule collection Imaginary Lines, Ørgreen Optics presents its latest campaign imagery. The campaign was photographed by Petra Kleis, and stars Maria Palm and Thilo Muller. Representative of the contrasting lines and contours of the frames and faces, the photographs present 7 ultra-thin titanium styles, in a collection which is a tribute to the creative drive behind the designers’ work and a reminder of the brand ethos, to continue to explore and push its own boundaries. Offering a modern take on classic models, the frames combine fresh and vivid colours conveying the art and balance between colour and design and special antique nuances that are carefully selected to flatter the tones of the skin. Asked to explain the concept, Sahra Lisell, Senior Colourist, told 2020EUROPE: “We discovered that we could go quite far with the colouring because the lines are so thin. Therefore, we discovered that there were actually no limits, but still we chose a soft approach, as we wanted a modern expression. We didn’t want the colour to take over the design so each design is balanced according to the colours that are chosen for the specific design. You will find a mix of the essentials like blacks, browns, and navies; combined with metal plate temples and then we added a little colour to the end tip. As I am an optimist by nature, green is one of my favourite colours. We used one that we call the Miami Ocean Green. The name stands for happiness and optimism and I think it looks refreshing and cool when you put it on.”

Featured styles: bold, wearable and trend-driven

The new shapes in the collection include an aviator with double bridge – BORDER, a classic square – GREENWICH and round style EQUATOR. The BORDER frame is the result of a meticulous design – one the emphasizes the ultra slim and cool looking double bridge. It’s a wide frame made for larger faces and comes in a range of six colours, including Antique Gun, and Mat Orange / Mat Gun.

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Named after one of the most important imaginary lines in the world - the Prime Meridian, GREENWICH is a classic square optical style for men made for small to medium sized faces. It is offered in six carefully selected colours like Mat Green / Mat Gun, and Antique Dark Red.

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Inspired by the equator line - known for being the most famous imaginary line in the world, the EQUATOR is a perfectly round frame with an elegant and classic appeal. The six carefully selected colours include Antique Dark Red, and Antique Teal.


\\ Model Equator

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