Retail Inspiration
September 13, 2018

Where? Tunbridge Wells, UK

When? Opened in Autumn 2016

Store type: Luxury independent

Owners: Jamie and Ayshah Edney


Q: What collections do you offer?

A: It has changed a little since we first opened. We are passionate about artisan and luxury eyewear collections and we have more and more independent designers. We are stocking a large number of ranges, from MYKITA to Goldsmith, la eyeworks to Kirk & Kirk, Orgreen and WOOW Eyewear. Chrome Hearts has been a big success. We have customers looking for investment eyewear. Many of them have come to rely on our advice and choice of luxury designs from around the world.

Q: How have the locals received the store?

A: It has been great. We are a husband and wife team and we have worked on offering a comfortable, relaxed environment. We offer drinks and coffee and there are sofas where you can sit and discuss what customers are looking for. We also offer a state-of-the-art consulting room.

Q: Describe the interior.

A: It’s all about providing a relaxed yet professional environment. The shop interior is stylish and minimal, with focus on the eyewear itself. Frames are within easy reach to encourage customers to try different designs and colours.
Address: 35 Monson Road, Royal Tunbridge Wells, UK

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