Retail Inspiration
August 27, 2018

Where? Stockholm

When? Renovated in 2017

Store type: independent

Optician: Asa Wikström

Q: When was the store updated?

A: We updated our store in Stockholm City in 2017. We get a lot of compliments from our customers from all over the world. Everything has been designed in-house and we have achieved some interesting solutions. For example the frames are displayed on hand-painted wine corks. 

Q: Which collections do you currently carry in the store?

A: Celine, Caroline Abram, Oliver Peoples, Randolph Engineering, MAUI JIM. The collections are diverse.

Q: Which ones are selling well?

A: We are having particular success with Oliver Peoples, LINDBERG and Oscar Magnuson.

Q: What shapes and colours are you selling successfully this summer regarding optical styles?

A: The keywords are round, thin and pale this season.
Address: Drottninggatan 80, 111 36 Stockholm

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