A: Every time we come into contact with objects designed according to criteria that favour the values of craftsmanship and know-how, we are pervaded by that subtle pleasure that comes from the awareness of owning something unique and original that has its roots in our DNA of lovers of beauty and Italian know-how, of which LOOK—made in Italia is living proof. As designers, we have chosen to communicate with the objects we design, in this case eyeglass frames. They tell a story that began many years ago and that we have been sharing ever since with those who produce them and with those who continue to show their appreciation for our work by choosing them. This is undoubtedly the most gratifying recognition.

A: The balance between innovation and tradition is at the heart of all our designs. We love to constantly research materials and experiment with new technologies in line with our identity. This is how a new answer is born each time, carrying within it the legacy of a past that is founded in the philosophy of Italian design and its unique characteristics.

A: Purism is a condition of essentiality and the search for an idea of formal cleanliness has distant roots in the field of design. The last few decades have seen a radical simplification and a new focus on a simplicity that is different from the tendency to articulate and weigh down the combination of aesthetics and functionality. This principle will remain, and while decoration will never cease to be present, it will always incorporate a narrative closely linked to craftsmanship and technical innovation.

A:   Certainly the search for essentiality, which is expressed in the balance between what is useful and what is fundamental in the composition of a pair of glasses. It is not just a question of practicality and comfort, but the ambition to express the utmost modernity through a few distinctive and direct traits. Added to this is the heritage of Italian culture, made up of inspiration, imagination, and the ideal of classic and contemporary beauty.

A: Each new collection is the continuation of a novel that began a few years ago and that encapsulates Materika’s identity. An identity that has remained so by following the natural evolution of style, technology and colour.

A:   The need for essentiality, which is closely linked to respect for the environment, has always been the inspiration behind each of our collections. These recent events have made us even more aware of these issues, allowing us to discover how choices of simplification and the use of materials that are not harmful to the environment or to mankind can produce solutions of great stylistic quality that are close to the sensitivity of Materika users. This requirement does not mean impoverishment but on the contrary, the elimination of the superfluous allows us to focus on the attention to detail that makes Materika a product of excellence.

A: As we were saying, Materika’s story has distant origins and confirms its choices collection after collection. The current proposals contain the embryos of future evolution. As far as materials are concerned, we have always preferred lightness to arrive at the extreme lightness of ALUMIX, an Aluminium and Magnesium alloy developed by LOOK - made in Italia. We have used titanium to arrive at Hi-Titanium, an even lighter and more resistant material. We can always rely on the support of our in-house engineers and technicians, who play a key role in the experimentation and programming of its phases, through tests and constant evaluations, to prepare production processes with new variables and ever-changing challenges.

A: For us, luxury is connected to purity; materials and style come together to create objects of refined simplicity. Materika’s identity elements are discreet but unprecedented and for this very reason they remain deeply imprinted in the user’s mind. Differentiation is likely to be the determining factor in this sector. Devotees of excellence will desire distinctive products, ever closer to originality and uniqueness, certain traceability, and an ethic of product culture.

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