Frame gifting at Brilliant Minds event by ECO

June 24, 2022

Brilliant Minds Foundation is a global platform for creative individuals to come together on world changing ideas, the aim of the Brilliant Minds Foundation is to be the foremost future-gazing impact organization, and support and connect founders with transformative ideas that make the world more sustainable, creative and collaborative. The Brilliant Minds event theme this year is ‘Change’ with a focus on sustainability and creating a sustainable future, and the event with welcome a great list of creative, influential people in the world. ECO has announced a contribution to the event itself with a selection of forward-thinking sunglasses and blue light protective frames for men and women, each emblazoned with “ECO X BRILLIANT MINDS” printed inside the temple. The frames will be gifted to those who are attending during the event. All the frames are manufactured from bio acetate, which is a sustainable, environmentally friendly material, manufactured from cotton and wood pulp and using natural-based plasticizers instead of oil-based ones. The event takes place every year in Stockholm which is also the location of Eco’s product design department. According to a spokesperson for the brand, the collaboration is “natural considering our advanced manufacturing capabilities and commitment to using sustainable, earth-friendly materials”.

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