BOLD FAIR moves to May

March 15, 2021

The Bold Optical Fair, which takes place at Landgoed de Salentein in Nijkerk (Netherlands) has been rescheduled for 30th and 31st May, 2021. With the extension of lockdowns in Europe until the end of March, the organisers judged end of May to be the most suitable alternative for visitors and exhibitors who have already booked to attend the fair. In a statement they said: “As with previous editions, we have taken every possible precaution to ensure that you can have a fun and safe day at the fair. Bold Magazine will be published as planned three weeks before the event in May, to provide all the information on participating brands, designers and their stories, and interviews.” At the tenth edition of Bold, the fair will launch the first ‘Bold Online’ providing an online environment where live contact can be made with the exhibitors during the physical fair. “We have an iPad available for each booth which has been preconfigured with Zoom,” says Terressa Binnendijk. “Through the Zoom link, opticians can connect to the iPad at the booth from home. This is not a replacement for the physical fair. We just want to offer a broader platform to showcase the brands that will be attending. Bold online is an extra dimension that adds value to our fair. In this way, we have a combination of physical visitors and online visitors who can interact with our participants live during the event.”

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