EKKIU Designed for Generation Z
- By Editorial Team
- September 21, 2024
Swiss Eyewear Group announce the launch of EKKIU, a brand conceived in Europe to capture the essence of Generation Z, celebrating their individuality with bold, colourful looks. The new collection is designed and engineered in Switzerland and crafted in handmade, environmentally friendly acetate, according to Swiss Eyewear.
With the addition of high end Eastman Tritan lenses, EKKIU offers a mix of high fashion and quality optics. The models in the first range include classic shapes in trendy colours such as lightly tinted crystal and classic Havana and black.
EKKIU will be showcased during the Silmo trade fair in Paris this month.
