Dwyane Wade is face of VERSACE
EssilorLuxottica have announced that the celebrated NBA champion and entrepreneur, Dwyane Wade, is continuing his role as the face of Versace eyewear, wearing sunglass and optical styles from the latest men’s collection in a series of images and videos.
Hall of Famer Dwyane played at the highest levels of the NBA for sixteen years before retiring in 2019. The New York Times best-selling author, entrepreneur, producer, and philanthropist has built a global lifestyle brand. Dwyane uses his platform to help advance racial justice and LGBTQ+ equality through The Wade Family Foundation that provides relief to marginalized communities in need.
The latest campaign debuts Versace Profiles, the start of a new project from Versace that shares a more personal look at the talent who stars in the House’s campaigns. Dwyane was asked to build a personal profile of himself through a number of items precious to him and to share the stories behind them, all while his physical profile is documented in photographs. Included in Dwyane’s items are his first NBA championship ring, a camera, and a photo of his daughter, Kaavia.
He wore Versace to his enshrinement ceremony into the Naismith Basketball Hall of Fame earlier this year and is a regular attendee of Versace fashion shows.
“I’m proud to be part of the Versace family, and I’m excited to launch my second eyewear collection with a campaign that’s personal and meaningful”, said Wade about the endorsement. “Completing your look is all about the details and the new collection reinforces the importance of eyewear as an outfit’s finishing touch”.