Dramatic design by Rimmel Eyewear showing at MIDO 2024
Rimmel Eyewear, an eyewear label born in Miami, is exhibiting at Mido for the first time in 2024. The brand is presenting the latest releases related to the brand’s award-winning concept, a frame which was nominated in an award contest at Vision Expo in New York in 2023 – among other eyewear creators -, and which went on to win the Best Optical Award. The latest design, model RMLOP11 features a unique striped design, in handmade acetate, bringing the clear concept to new, and innovative heights.
Rimmel Eyewear is also poised to release the new model RMLOP13. For this model, Mazzucchelli acetate flakes were placed like petals amongst one another to create a floral texture in soft romantic colours. The frame exudes delicate femininity in a modern angular, crystal cat eye.
Also a statement of design and innovative creative style, Rimmel Eyewear’s double rim frame, model RMLOP12 looks as if it was created in another world, combining boldness with a completely unique and complex construction.