DITAR closes €1.4M seed round
- By Editorial Team
Brussels-based Ditar, the company behind optical in-store consultation platform Optisuite, has closed a €1.4M seed round led by ScaleFund with participation from SeederFund, imec.istart and Invest BW. Optisuite is a platform used on tablets during in-store eyewear consultations. Acting as a digital sales assistant for opticians, the platform helps guide customer conversations around frames, lenses, pricing and product recommendations in a more structured and visual way. This funding will enable Ditar to accelerate its international expansion, particularly in the United States, strengthen its product and commercial teams, and continue developing new AI-powered features. “The optical retail industry remains significantly under-digitized, where sales performance still depends heavily on the expertise of the person in-store,” said Paul Risopoulos, Principal chez ScaleFund. “Optisuite addresses this challenge directly by turning every consultation into a structured, repeatable and data-driven process. The results achieved with the company’s first customers speak for themselves, but what convinced us above all was the strength of the founding team. We are excited to support them in the next stage of their growth,” he said.
Opticians today still often rely on paper catalogues, fragmented tools, and manual workflows during the sales process. With Optisuite, Ditar aims to modernise this critical stage of the customer journey by bringing sales, consultation, and product recommendation tools into one platform built specifically for optical retailers. According to the company, retailers using Optisuite have reported up to 3x higher premium lens conversion rates, a 20% increase in pairs sold per customer, and consultation times reduced from 45 to 30 minutes.
