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Less than a month to go until DaTE, the event dedicated to contemporary eyewear and independent brands, which this year chooses Napoli as the venue for the first time. From 12th to 14th September, the historic Salone Margherita will host more than 130 brands from, among other countries, Italy, Germany, Denmark, the United Kingdom, France, the United States, South Korea, Japan and Tunisia, together with industry professionals and a delegation of around 30 buyers from European countries, thanks to the collaboration with the Italian Trade Agency (ITA). This international presence confirms the show’s growing global reach and will bring companies and industry professionals from across Italy and abroad to the Campania capital. The complete list of exhibitors is available on the website: https://dateyewear.com/espositori
The choice of Napoli is one of the main new features of the 2026 edition. It is not simply a change of venue: the city was chosen because it perfectly embodies the spirit of DaTE. In recent years, Napoli has established itself as one of Italy’s most dynamic cities, thanks to an extraordinary cultural, entrepreneurial and creative renaissance. The Salone Margherita is an integral part of this vision: a symbol of the Neapolitan Belle Époque, with its elegance and the charm of one of the city’s most iconic venues, it provides a setting capable of turning a visit into an experience that goes beyond that of a traditional trade show.

“DaTE was created to build connections between people, ideas and inspiration. That is why every choice is an integral part of the project,” comments Davide Degl’Incerti Tocci, President of DaTE.“Last year we chose Riccione, this year Naples, an ideal setting to encourage the cross-pollination of creativity, design and business that today creates value for the entire industry.” On Saturday, 12th September, from 8 p.m., the Salone Margherita will also host the DaTE Party, one of the most eagerly awaited moments of the event and an opportunity for companies, designers, opticians, buyers, journalists and industry professionals to meet and connect. During the evening, the 2027 dates and the city that will host the next edition will be revealed.
Registration will open on 2ndSeptember at: https://dateyewear.com/party
DaTE is a free-entry event reserved for industry professionals, opticians, buyers and journalists. Register at https://dateyewear.com/visitatori (link for visitors) or https://dateyewear.com/accredito-stampa (press).

