DaTE 2025: Cocoricò Pyramid, Riccione
- By Editorial Team
The next edition of DaTE will take place at the Cocoricò in Riccione. From 13th to 15th September 2025, the iconic pyramid will host exhibitors and visitors in the unique setting for the first time, a place described as “ideal for celebrating avant-garde and innovation”. According to the organisers, the format for the event has been completely re-imagined with the aim of reflecting the new challenges and developments in an industry that is constantly changing.
“The choice of this location seemed almost a foregone conclusion: we share the concept of artistic avant-garde”, explained DaTE President Davide Degl’Incerti Tocci along with founding partners, Cristina Frasca and Dante Caretti. “This iconic disco was the birthplace of the concept of a nightclub/ theater, transforming a dancefloor into a platform for individual, creative, provocative, freedom of expression. Like DaTE, poised to introduce a superstar – eyewear – to that stage, where it can express its maximum potential,” he added.
A new payoff line – “Redefining Boundaries” has been conceived to position the event as an ongoing laboratory of innovation, in which the boundaries between art, fashion and design are constantly being challenged to create something daring and new. Each line of the campaign symbolises a reinterpretation of boundaries, just as DaTE sees itself as redefining the world of eyewear, defying the limitations of traditional design. Admission to DaTE is free of charge. The event is open to eyewear industry professionals, opticians, buyers and journalists exclusively.
