‘Creative Lightness’, the MODO Advertising Campaign for S/S 2024, is introduced
- By Editorial Team
The new campaign from MODO Eyewear, “Creative Lightness”, has been designed to represent a celebration of the brand’s dedication to pioneering design and its focus on the interplay of contrast in styles and the lightness in its frames. Showcasing the diverse styles of MODO’s eyewear collection, this campaign is created to catch the eye of the beholder with its visual play on coloured light and contrast, accentuating the craftsmanship and details of each and every frame.
“We are excited to unveil “Creative Lightness” to our customers, as it embodies the essence of innovation and design at MODO,” said Alessandro Lanaro, CEO of MODO Eyewear. “With each frame we create, we strive to enhance the wearer’s individuality while keeping a big focus on innovation. This campaign perfectly reflects our commitment to pushing boundaries and providing our customers with styles that can be worn for a long time.”
The MODO campaign is featured on various platforms, including traditional and digital media, MODO Eyewear’s website, and social media channels. Retailers can also access physical materials such as posters, counter cards, and small cards.
