Consortium takes over CEMO-DECOVISION activities
Independent brands Theo, J.F.REY, and John Dalia have announced that they have created a consortium and have taken over the activities of the Jura-based eyewear producers, CEMO-DECOVISION.
CEMO-DECOVISION, a traditional French eyewear producer renowned for its expertise in frame production, enters a new era with this takeover, the companies state. The new owners, driven by the desire to preserve an emblematic source of production, emphasize the exceptional quality of the current team, led by the new General Manager, Mr. Joel Mercier.
To mark the new dynamic, the company is adopting a new identity as Atelier Cemo.
As loyal CEMO-DECOVISION customers, the new owners look forward to the continuity and consolidation of decades of successful partnership. They position themselves as ambassadors of Made in Jura and Made in France to the eyewear industry and their customers and wish to highlight the factory’s know-how to promote the quality and authenticity of the products manufactured.
The press statement explains that Atelier Cemo will pursue and strengthen relationships with all the plant’s long-standing customers. The new owners are also encouraging other brands with new projects to join the initiative. This approach also aims at creating a broader synergy within the industry, helping to collectively strengthen the positioning of Made in France in the global eyewear market.