It is undeniable that fashion and art have always had a deep connection, and when these two forces intentionally and collaboratively come together, the result can be revolutionary. Since the early 20th century, fashion designers have engaged in unforgettable collaborations. An emblematic example was the meeting between Italian designer Elsa Schiaparelli and Spanish Surrealist painter Salvador Dalí, which took place in the mid-1930s and is widely regarded as the first-ever art-and-fashion collaboration. However, it was in the early 2000s that collaborations found their consecration within a context increasingly steeped in pop culture. Brands began to focus more on strong branding and market positioning efforts, capable of influencing consumer habits, starting to value the sense of community over the value of a brand itself. Beyonce x Balmain stands out as one of the most exemplary instances of contemporary collaboration, where the product not only narrates a compelling story but also an entire generation. Also, in the eyewear world collaborations have seen a real explosion in recent years, reshaping the face of the sector, becoming an integral part of a brand’s story, firmly establishing themselves as a consistent presence alongside traditional collections. We are witnessing collaborations with fashion brands, but also with designers, DJs, songwriters, VIPs, architects, artisans, lifestyle and tech brands..