Collaboration in eyewear: exploring new creative frontiers
It is undeniable that fashion and art have always had a deep connection, and when these two forces intentionally and collaboratively come together, the result can be revolutionary. Since the early 20th century, fashion designers have engaged in unforgettable collaborations. An emblematic example was the meeting between Italian designer Elsa Schiaparelli and Spanish Surrealist painter Salvador Dalí, which took place in the mid-1930s and is widely regarded as the first-ever art-and-fashion collaboration. However, it was in the early 2000s that collaborations found their consecration within a context increasingly steeped in pop culture. Brands began to focus more on strong branding and market positioning efforts, capable of influencing consumer habits, starting to value the sense of community over the value of a brand itself. Beyonce x Balmain stands out as one of the most exemplary instances of contemporary collaboration, where the product not only narrates a compelling story but also an entire generation. Also, in the eyewear world collaborations have seen a real explosion in recent years, reshaping the face of the sector, becoming an integral part of a brand’s story, firmly establishing themselves as a consistent presence alongside traditional collections. We are witnessing collaborations with fashion brands, but also with designers, DJs, songwriters, VIPs, architects, artisans, lifestyle and tech brands..
These partnerships allow for the exploration of new creative frontiers, involving external talents and giving rise to unique frames that captivate eyewear enthusiasts in an extraordinary way.
The fusion of different ideas and styles provides a wide range of design options, enabling brands to distinguish themselves and stay at the forefront of an ever-evolving eyewear industry. In this context, collaborations are no longer occasional events but instead become a constant element, contributing to shaping the brand’s identity and perception in the long term, offering consumers an increasingly broad and captivating range of frame options.
L.G.R X CUPRA
L.G.R and CUPRA, lifestyle brand known for high-performance sports cars, are teaming up once again to introduce a new collection featuring three brand-new pairs of sunglasses. The Tribe, Reunion Metal Explorer, and Nomad II models embody an exclusive vision of the brands, characterized by their boldness and style.
The Tribe model, with its sleek and audacious double-bridge aviator design crafted from lightweight metal, is the perfect fusion of style and comfort. It is available in three captivating finishes of Tech Magnetic, Green Plasma, and Copper Matt.
RIGARDS X UMA WANG
Artisanal atelier RIGARDS, known for its inventive work with nature- derived materials, this season is back with exciting collaborations. Rigards x Uma Wang, world famous Chinese fashion designer, has created these round sunglasses with large rims adorned with an incised concentric motif, a radial pattern that homage the last of the ring-bearers — members of native tribes in Asia and Africa.
This frame is a real masterpiece, hand- made in pure titanium in a vintage gold colour with green gradient lenses.
Thomas Lafont, Artistic Director of Maison Lafont and Satoshi Sekimoto, Meilleur Ouvrier de France in Haute-Couture embroidery, have combined their passions and together created an exquisite, embroidered frame.
Based on an Haute Couture concept, these squared glasses with a vintage allure are all about delicacy and lightness. Satoshi Sekimoto has crafted onto the frame original medium embroidering pearls and embellishments which decorate the frame like a dress.
KOMONO X VICTORIA LEBRUN
The collab KOMONO x Victoria Lebrun (fashion designer currently completing her master’s degree
in Fashion Design at the Royal Academy of Fine Arts of Antwerp) is a testament to the fusion of avant-garde aesthetics and practical wearability. The KOM-X79310 frame is a rectangular sunglass softened by gentle roundness. The sand-colored acetate front embodies the essence of innovation with this bold tone-on- tone border to underline the upper arch. The gray-blue gradient lenses give the model a fashion statement.
VAVA X CIANI
Suzanne Ciani and VAVA have teamed up to develop a capsule collection of eyewear, inspired by Suzanne’s passion for the Buchla (synthesizer) and quadraphonic soundscape exploration. The collaboration with the musician, pioneer of the 70’s electronic genre, is born to highlight the link between cultured electronic music and design. The collection uses sustainable, bio- based 3D printing techniques, and features bold geometric elements that draw inspiration from Buchla’s intricate design and layout. This slim rectangular acetate sunglasses, in violet and green, inspired by the intricate and colorful cable connections of the Buchla modular synthesizer, captures the beauty of the instrument’s design.
NEUBAU & ODEEH
ODEEH, the renowned German fashion brand, has joined forces with NEUBAU EYEWEAR to unveil a fresh designer collection. Drawing inspiration from the realms of art, fashion, and design, these eyewear creations epitomize the pursuit of freedom and deeper connections that defy conventional norms. Paying a subtle homage to the exuberantly bold spirit of the 1960s and 1970s, this collection seamlessly blends contemporary craftsmanship, innovative materials, and timeless designs. The Alexis model combines plant- derived acetate and highly resistant beta titanium, emphasizing its strong link with nature. The contemporary interpretation of the aviator shape and its tortoise colour bring an understated and elegant look to the collection.
KARL LAGERFELD X AMBER VALLETTA
Karl Lagerfeld collaborates with supermodel and Brand Sustainability Ambassador, Amber Valletta. The frame embodies the unmistakable rock-chic aesthetic and innovative creativity of the Maison. Bold and geometric, the oversized square front of these sunglasses and the KL logo on the front side of the wide temples offer a refined and avant- garde design. This frame is made even more special because it’s made from R-PET, a lightweight material composed entirely of recycled water bottles.