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Ultra Limited was founded by the Italian firm 450 Srl in 2014. The eyewear brand started as an entrepreneurial project born from the expertise and know-how of four visionaries who proposed a new stylistic reference for the world of fashion and eyewear. With an immediately identifiable and recognisable style, the one-of-a-kind customisable products in the Ultra Limited collection today are characterised by the finest Italian craftsmanship and quality, and creative design ideas with colourful and expressive details and combinations. Popular with celebrity clients who love the unique style of their designs, Ultra Limited frames have been worn by Luca Argentero (actor), Sabrina Ferilli (actress), Renzo Arbore (actor), Gabriel Garko (actor), Gianni Morandi (singer) and Paolo Nutini (singer songwriter) and many other well-known faces.

Ultra Limited is part of the new OTTIMI CONSORTIUM, the first Italian optical consortium composed of leading optical companies brought together to represent the excellence of Italian production, and the values of distinction and quality of Made in Italy.

In addition to SILMO Paris, the brand will also be attending major fairs and shows in the coming months, such as Silmo Paris, Expo Ottica Sud, CircumEyes, Hong Kong, and will take part in roadshows alongside the consortium in Tuscany, Lazio, Veneto, Seattle, Chicago, Poznań and Athens.


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