CARRERA EYEWEAR and Ducati renew global agreement
- By Editorial Team
After two years together, Carrera Eyewear – a Safilo Group “Home Brand” – and
Ducati have renewed their partnership on and off the racetrack. According to Safilo, Carrera Eyewear and Ducati share the same values: a bold attitude and a cutting-edge design that give life to unique products that are a byword for innovation and the utmost quality. The partnership with Ducati will therefore continue until 2029, giving fans the opportunity to wear the Carrera|Ducati collection, a comprehensive range of sunglasses and optical frames.
Alberto Macciani, Safilo Group Chief Marketing Officer OCB’s & Global Head Communication, stated: “The partnership between Carrera and Ducati goes beyondproducts and sponsorships: over the past few years, we have built a great work team together, that has transposed the ambitious successes enjoyed on the racetrack onto the eyewear sector.”
Alessandro Cicognani, Ducati Licensing & Corporate Sponsorship Director, added: “The collaboration between Ducati and Carrera is perfectly in line with our strategy aimed at offering, to racing enthusiasts, not just high-quality products, but products that reflect our brand’s values – design and performance – which, together with Carrera’s excellent quality, have created unique eyewear collections that really resonate with consumers. We are therefore very pleased to celebrate the renewal of this successful partnership today”.
CARRERA - DUCATI SPONSORSHIP
Carrera will continue to be the Official Partner of DUCATI CORSE for the 2025, 2026 and 2027 championship seasons, lining up together with the Ducati Lenovo Team that over the past few years has secured an amazing number of podiums and wins under its belt thanks to two-time MotoGP World Champion Francesco Bagnaia, later clinching the Constructors’ Championship (2022-2024) and the Team World Championship Title (2022 and 2024). For the 2025 season, riders Pecco Bagnaia and Marc Marquez will be the faces of the ad campaign for the CARRERA|DUCATI collection.
CARRERA - DUCATI EYEWEAR COLLECTION
The CARRERA-DUCATI collection draws inspiration from the iconic design of Ducati’s most high-performance bike, the DUCATI Panigale V4, as well as from the creations of the design team of the Borgo Panigale-based company.
The CARRERA-DUCATI collection is highly recognizable thanks to sports-inspired, wraparound fronts and straight temples featuring a combination of Carrera’s and Ducati’s logos in contrasting colours. The collection stands out for the utmost quality of the materials used, the eyewear company states: lightweight materials like carbon fiber and titanium and flexible ones like Ultem and rubber are featured.
