Yalea – the De Rigo Group house brand – is an all-female brand of sunglasses and prescription eyewear, designed and produced with women in mind to promote contemporary women by supporting their freedom of choice, encouraging their talent and rewarding their personal beauty.
A timeless, elegant and feminine brand that is an inspiration to all women, contributing to communicating a new vision of freedom of expression and independence from fashions.
Yalea goes beyond fashion to inspire strength and confidence, combining aesthetic and ethical values which every woman can identify with. And the brand does so concretely, in the planning and design of the collection in which the shapes frame the face without concealing it and the styles are dedicated to truly inspirational women. A tribute to women of different backgrounds, cultures, ages and eras, not necessarily famous but who, in different countries and fields, have distinguished themselves owing to their life choices, commitment and achievements.
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