MOVITRA was founded in 2014 by three creative individuals and friends – Filippo Pagliacci, Giuseppe Pizzuto and Diego Ponzetto – when an intuitive idea for a completely new eyewear design with a revolutionary closing mechanism came to fruition. The system, which allows the frames to rotate, causing the temples to overlap on both sides of the lenses, protects them from scratches and accidental impact. Patented for the first time in 2016, the smart, one-of-a-kind design concept generated immediate attention from the press and the general public, industry professionals and consumers alike. Since its conception, the mechanism has evolved. Today it is an advanced laser welded system, with a reduced size and extraordinary versatility suited to all materials including metal and titanium.
MOVITRA eyewear conveys traditional, Italian style that is functional, visually appealing – with luxurious artisan finesse and an astute and compelling focus on high-tech, smart design. The name MOVITRA comes from two Latin words: movere meaning “to move” and vitra meaning “glass”, reflecting the concepts of motion and transformation in the design of the glasses.
The brand ‘s tag line – 2 souls. 1 brand – is the expression of the MOVITRA world, its originality, versatility, competitive advantage, and its unique 2-sided personality where advanced technology meets elegance and refinement.
MOVITRA is based in Milan, Italy’s fashion capital and all its products are 100% made in Italy in the famous eyewear manufacturing districts of Varese and Belluno.
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