L.G.R

L.G.R was founded in 2008 by Luca Gnecchi Ruscone, inspired by his grandfather’s optical store, Ottica Bini, in Asmara. The brand merges Italian craftsmanship with the spirit of African adventure, creating eyewear defined by timeless elegance. Each frame is handmade in Italy using premium materials, including cellulose acetate and tempered mineral glass lenses. With a fully Italian supply chain and a commitment to sustainability and durability, L.G.R embodies authenticity and excellence. Its designs are worn by international icons such as Prince William, Timothée Chalamet, Anne Hathaway, and Lady Gaga, reflecting the brand’s global appeal and enduring style.

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