A fashion icon that never goes out of style

 The Austrian eyewear brand, founded by mastermind Robert La Roche in 1973 with a focus on artisanal integrity and a keen eye for sophisticated design, is celebrating its 50th anniversary with a collection that nods to its past and highlights its incomparable character. La Roche’s eponymous label rose to international acclaim by hitting the zeitgeist of the New Wave era and continued its winning streak with cutting edge creations in the decades to follow. What Helmut Lang was to fashion, Robert La Roche was to eyewear – indelible talents from Austria that would revolutionize their industries worldwide.

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