BLIZ EYEWEAR presents new sports collection
- By Editorial Team
Bliz Eyewear, a Swedish brand of sports eyewear, goggles, and winter helmets—part of the EssilorLuxottica Group—presents its new Spring/Summer 2026 sunglasses collection. Guided by the motto “Bliz Eyewear. Shaped by the North,” the company brings the essence of Scandinavian design to the world of eyewear with products that blend minimalism with performance. The result is a range of versatile and durable eyewear, with clean, modern lines, capable of withstanding the most extreme environments without compromising on style, the press statement says. Thanks to interchangeable lenses, adjustable straps, and OTG (Over-The-Glasses) compatibility, Bliz models are designed to be versatile and ideal for athletes and outdoor enthusiasts “on every adventure”.
The Spring/Summer eyewear collection is divided into two main segments: Performance Eyewear and Active Eyewear. The Performance line is designed to ensure quality vision and speed with ultra-lightweight frames, impact-resistant lenses, and a secure fit. The Active Eyewear range blends sports inspiration with everyday comfort, featuring lightweight, durable frames, high-tech lenses, and a fit that stays in place. Created in X-PC polycarbonate, all Bliz sunglasses feature precision lenses that meet the highest optical standards, ensuring safety, visibility, and high-speed impact resistance while protecting the eyes.
