BLACKFIN establishes direct US distribution
Blackfin Titanium Eyewear announces that from 1st March 2024, the company will be moving on from its partnership with Villa Eyewear to initiate direct distribution through its new subsidiary, Blackfin Eyewear Inc., headquartered in Houston, Texas. This team is dedicated to covering the entire national territory in a structured manner, ensuring the best customer proximity and execution, and maintaining the high standards of service and quality that Blackfin is known for, they stated.
In a statement, the company said that the establishment of Blackfin Eyewear Inc. represents not only an expansion of Blackfin’s geographical footprint but also a reaffirmation of its commitment to delivering exceptional service and a comprehensive eyewear collection directly to the American market.
One of the key advantages of this shift to direct distribution is the facilitation of direct communication between Blackfin and its customers. This change will enable US customers to have full access to the entire range of Blackfin’s premium titanium eyewear, including the latest and exclusive designs.
In discussing this significant development, Nicola Del Din, CEO of Blackfin, expressed his enthusiasm: “We are thrilled to take this step forward with Blackfin in the U.S. market. The company is solid and has reached that maturity that makes us feel ready to evolve our business strategy. This move to direct distribution is a testament to our growth and commitment to our customers. We are confident that our clients will greatly appreciate the direct contact with our brand, experiencing firsthand the authenticity and quality that Blackfin represents. We extend our thanks to Ilario Sfoggia, his family, and the entire team at Villa Eyewear for their support and the strong personal and business partnership we’ve shared over these years.”