BIRD EYEWEAR’s new collaboration f
- By Editorial Team
UK-based BIRD EYEWEAR has launched two unique performance frames with the World Wide Fund for Nature (WWF) and the Royal Society for the Protection of Birds (RSPB). According to the brand, the frames highlight the brand’s commitment to sustainable fashion and wildlife conservation while raising awareness and funds for two endangered species. The Puffin frame, developed with WWF, supports the conservation of the Puffin, a species facing a potential 90% population decline within the next 30 years. With the UK being home to over 10% of the global puffin population, Bird Eyewear felt compelled to create a stylish frame that captures the essence of this iconic bird’s distinctive black, white, and orange plumage.
The Swift frame, created in partnership with the RSPB, aims to protect one of Britain’s most iconic aerial silhouettes. Swift populations have experienced significant declines due to habitat loss and decreased breeding success. This frame features a design inspired by the Swift’s distinctive profile and speed, representing the importance of preserving these remarkable birds.
Made using a plant-based patented material to create a lightweight and durable frame that’s free from fossil fuels and rooted in performance, the frames feature Bird’s Activ-Adjust core technology with set-and-stay functionality, ensuring a personalized and comfortable fit for wearers. Additionally, the sunglasses boast hydrophobic anti-glare lenses designed to enhance colours, reduce glare, and provide 5-star UVA protection. “We are deeply committed to producing high-quality, stylish eyewear that also contributes to the preservation of our natural world,” said Ed Bird, Founder of BIRD EYEWEAR. “Our partnerships with the RSPB and WWF align perfectly with this mission, allowing us to create fashionable and eco-conscious sunglasses frames that support crucial conservation efforts for these remarkable birds.”
With each purchase of the Swift and Puffin frames, a portion of the proceeds are donated to the respective organizations to help protect these endangered species.
