ANFAO in Brazil to promote Italian eyewear
- By Editorial Team
ANFAO announces it has taken part in a tour “that carried Italian eyewear excellence abroad”. Organized by the ITA (Italian Trade Agency) for overseas promotion and internationalization of Italian enterprise – the event was supported by the Ministry of Foreign Affairs and International Cooperation (MAECI), and in collaboration with the leading fashion industry trade associations. On 15th October, Belo Horizonte hosted the inauguration of “Italian Sport Shoes Design and more…”, an exhibition developed by Fondazione Sportsystem in collaboration with the Minister of Foreign Affairs and International Cooperation dedicated to sports footwear and eyewear, as symbols of Italian excellence. Alongside legendary brands, eyewear took center stage with four ANFAO member companies – Danor, Kask, Nannini and Rudy Project – introducing models designed for cycling, trekking and motorcycling. The showcase celebrated technology, innovation, and style, in the spirit of Italian performance. In attendance at the opening were the Ambassador of Italy to Brazil, Alessandro Cortese, and the Consul General of Italy in Belo Horizonte, Nicoletta Gomiero. On 18th October in São Paulo, at the prestigious Iguatemi Shopping Center, the spotlight was on the presentation of the Confindustria Study Center’s Report “Exporting La Dolce Vita: Beautiful and Well-Made, the Potential of High-Quality Products in the International Arena”.
Speaking on behalf of ANFAO, Vice President Davide Degl’Incerti Tocci contributed to a debate that brought together institutions, businesses and the market. The session also featured contributions from representatives of Confindustria Moda – Federazione Tessile e Moda (Italian Federation of Textile and Fashion Accessories Industry), Federalimentare (food and beverage industry), FederlegnoArredo, Confindustria Accessori Moda (Leather Fashion Accessories Federation), and Confindustria Nautica (pleasure boating industries). On the same evening, at the European Institute of Design (IED) in São Paulo, Italy was the protagonist of the international Italy is Fashion / Italia è Moda exhibition, promoted by the Consulate General of Italy, in collaboration with the Minister of Foreign Affairs and International Cooperation. ANFAO showcased an installation that presented eyewear as more than an accessory – an everyday object transformed into a symbol of style, innovation and artisan identity, an authentic ambassador of Made in Italy. The journey led visitors along a path of historical memory and contemporary research – starting with vintage eyewear from the Eyewear Museum of Pieve di Cadore-Italy, to a selection of innovative materials like titanium, acetate and Grilamid TR90. Alongside semi-finished components and prototypes that tell the story of craftsmanship, original sketches by Sergio Cereda and latest-generation technical drawings were also on display, testifying to the sector’s creativity and precision engineering capabilities. Completing the narrative, they also displayed historic photographs of the artisans of Cadore, the earliest editions of the MIDO | Milano Eyewear Show and advertising campaigns that testify to the evolution of Italian style.
