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An ode to the passing of time by KALEOS

Celebrating its 10th anniversary, the new collection released by Kaleos “speaks, breathes, and reinterprets” the past 10 years of the brand. The line is its biggest to date, with 30 new styles in the women’s category (18 sunglasses and 12 optical frames) and 12 new styles in the men’s category (six sunglasses and 6 six optical frames).

The company says the collection represents a living retrospective and testament to the journey of a decade “that speaks, breathes, and gracefully reinterprets the passage of time”.

Each silhouette is viewed as a chapter in the story told through contours, angles, and curves. From reinterpreted classics to avant-garde designs, each one makes up the tribute to the diversity that has defined KALEOS’ journey in frames. To enhance the concept of beauty in the passing of time, for the campaign, the brand selected elderly models, a celebration of  the beauty and elegance of maturity in life.


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