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AM EYEWEAR: inspired by Brit rock for 20th anniversary

AM Eyewear emerges with a bold, young modern line in the New Order collection, evoking new life to celebrate 20 years since the eyewear label’s frames first hit the market. Paying homage to the cultural landmark of New Order’s 2001 release “Get Ready”, AM Eyewear founder Simon Ponnusamy has captured the magic, excitement and electricity of that Brit Rock movement and channelled it into AM Eyewear’s new collection.

“Each set of frames in New Order carries the sophistication and rebel-elegance of Brit Rock in exquisite tones and premium materials, with the electricity and vibrancy of individual design takes on familiar, loved frames,” says Simon.

“AM turns 20 this year, and I’ve been reflecting on the ways cultural movements are heritage to those who live through them, and vintage to those just connecting now.

“Since opening our Flagship store in Sydney, we’ve connected with so many people who’ve known AM for decades and see it as part of their heritage, while at the same time connecting for the first time with younger audiences who are drawn to our timeless, authentically modern designs.”

“To us, that demonstrates the longevity in AM’s trusted quality brand, and that’s something worth celebrating,” he says.

The New Order collection sees the addition of 8 new sunglass styles and shapes with a defiantly young modern aesthetic. This collection uses sustainably produced bio-based custom coloured ZEISS sun lenses in the inspired tones of Brit Green, Rust Red and Navy Blue. Italian-made bio-based acetates carry the traditional tortoiseshell and black frames, while introducing a heavier new palette across the crystals with Wheat, Maple, Khaki. The collection also introduces new block colours in Nude, and pastels in Baby Blue and Baby Pink.

The release also includes 10 new optical styles, in both full acetate frames and a combined acetate + 18KT plated titanium. The acetate frames showcase textures in pattern and hardware, sitting alongside classic crystals the range includes highlights in the colours Opal, Mint, and Florence Tort, with updated classic shapes in frames “to suit every face”.

Ameyewear.com

Little Red Sorbet 3
Bridget Wheat
Frankie Black
Lipcer Black

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