AM EYEWEAR celebrates in Sydney
Australian eyewear brand AM Eyewear has celebrated its 20th birthday in the heart of Sydney, Australia. The brand invited musicians, creatives, models, friends and family to party with them where the label was born all those years ago.
As a memento of AM Eyewear’s 20th anniversary celebrations, the brand introduced a Limited Edition which was displayed at their Free Sunglass Bar set up inside the venue, where guests could grab a pair of exclusive, specially released sunglasses and show them off to professional photographers.
Featuring lenses from AM’s Beach to Bar range, the light responsive lenses turn dark when exposed to sunlight to protect eyes on the brightest of days.
Playing MC for the evening, the Australian television and radio presenter Danny Clayton was among the special VIP guests.
Throughout the party, the stage was lit up by CLYPSO, indie dance music maker and distinctive voice in Australia’s alternative electronic music scene; Telenova, the enigmatic, cinematic electro-indie-pop trio featuring members of Slum Sociable and Miami Horror Y.O.G.A (Peking Duk’s Reuben) and Jimi the Kween, with their joyful, wild and outlandish combination of glitter glam and cowboy chic; and KLP, who with Multiple ARIA Award nominations and platinum records is renowned for big house music energy, guaranteed to deliver good vibes wherever she takes to the stage.
Founded in Australia in 2003, AM Eyewear was born from a fanatical love of old school frames that were hard to find in the country. From a cheeky young upstart into a cult brand respected worldwide, AM describes itself today as a global lifestyle brand, “always holding quality and comfort on the same level as design” they explain.