Alessandra Amoroso is the new digital ambassador at YALEA
- By Editorial Team
Yalea, a De Rigo Group brand, has announced its collaboration with Alessandra Amoroso as its new Digital Ambassador. The company describes the collaboration as a natural fit, born from the affinity between two worlds that speak to women with sensitivity and strength, celebrating the beauty born of self-awareness and the freedom to express oneself. Yalea pursues “a journey of intertwined stories” as a brand. Glasses are the details that illuminate the face without ever hiding it, accompanying every woman with natural elegance. Each collection by Yalea is born as a tribute to female figures who, with courage and vision, have left their mark. This story also lives on through initiatives of human value, such as the brand’s support of Doctors Without Borders with “Mothers Beyond Borders,” the project dedicated to the mother and child hospital in Khost, Afghanistan, and “BEYOND THE GLASS CEILING – Where vision meets empowerment,” the international campaign that celebrates extraordinary women capable of breaking the glass ceiling in their respective professional fields and transforming their determination into inspiration for the future. It is within this vision that the collaboration with Alessandra Amoroso, one of the most beloved Italian artists of recent years, takes shape. Since her debut in 2009, Alessandra has captivated audiences with her voice, carving out an artistic career studded with hits, platinum records, and millions of copies sold. With Alessandra Amoroso, Yalea continues its story of authentic women, capable of inspiring through their sensitivity, “a meeting that celebrates a free and timeless femininity”.
