AKONI highlights Swiss origins

With its latest campaign, the luxury eyewear brand Akoni returns to its origins, choosing a pristine Alpine setting to highlight both the luxury eyewear brand’s Swiss roots and an exploration theme that is described as “a powerful strand of the company’s singular DNA”.

The campaign was shot inside Switzerland’s spectacular Valle Verzasca. The Alpine valley’s colour palette-ranging from the dazzling emerald tint of its fast-flowing glacial stream to the rich tones of the polished rock formations—offers the perfect complement to the titanium and acetate frames of Akoni’s Collection VII, many of which echo colours of distant lunar and Martian landscapes, composed of ice, sand and volcanic rock.

When discussing the inspirations behind the campaign, Akoni Creative Director Salma Rashid underlined the ultimate root source of the mountain gorge’s ever-evolving seasonal beauty and its unique connection to Akoni’s design guidelines. “In the end, we know that it’s the elegant fractal geometry behind each of nature’s masterpieces that’s responsible for the fascinating beauty of every individual element of the Verzasca valley”, explains Rashid. “And that complex numerical provenance perfectly echoes the origin of each Akoni design—since the impeccable proportions of each of our Akoni frame ultimately depend upon the golden ratio, the age-old mathematical formula utilized by Akoni’s design team”.

Artistic director Tommaso Garner worked closely with photographer Mattia Balsamini to centre the campaign’s focus on three key designs from the Akoni VII collection: models Skyracer, Cosmo and Tiros. Still-life images, posed atop the Valle Verzasca’s tranquil river pools and smooth stones, spotlight the frames’ hand-crafted embellishments, created by respected Japanese artisans—including the double rims outlining the Skyracer’s lenses, the sharply sculpted acetate angles of the Cosmos frame, and the perforated titanium side shields and sleek, bolted custom brow bar of the Tiros.

Akoni.ch