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A new wave

MIDO continues to confirm itself as the perfect stage to discover and celebrate the best of innovation, demonstrating that eyewear is not just fashion and functionality, but also fertile ground for the exploration of new horizons, be they aesthetic, technological or ethical.

The synergy between the unstoppable creativity of the Academy Area and the innovation of the Start Up Area has made MIDO a crossroads of inspiration and innovation in the world of eyewear. Among the new proposals, some emerging brands not only show a bright future for the eyewear industry but offer a complex and sustainable vision for the evolution of the sector… Discover a mix of them here…

Style: JEAN

Danielle Rattray’s collections, known for its bold shapes, the confident use of colours and the high quality of the materials, draw inspiration from art, music and design and are dedicated to strong and independent modern women. Jean, an hexagonal model in acetate, features strong and bold lines yet understated. Unique and confident these bold lines and angles giving a distinctive rock ‘n roll twist to the style.



Inspired by cyberpunk, this rectangle mask is realized in glossy acetate with an enlarge division field typically made for sports. The marble gray acetate and the clear silhouette combined with visible metal components and gray gradient lenses give the glasses a futuristic look. The name – “Motoko” – is a tribute to the Japanese cyborg character present in “Ghost in the Shell”, taken from the manga series written and illustrated by Masamune Shirow.


These golden optical fames, which draw inspiration from the 1900s-1930s, are the perfect accessory for those with a minimalist intellectual style. Tiny round lenses, nose cone and hook temples for this hand-crafted model made of solid titanium. The total envelopment of the temples gives a feeling of weightless feel over the ears, just in 1930s style.



This model interprets the oval shape design from a feminine perspective thanks to its balanced and delicate proportions. The playful approach of the frontal and its complex construction, which combines two layers of different materials, creates a unique color combination. This generously proportioned oval frame achieves a glossy but solid finish and a radiant sheen.

Style: HEART

An authentic masterpiece of elegance and cutting-edge design, the unique design of the HEART sun model masterfully blends classic and contemporary elements. The round and metal sunglasses shaped after a heart and accented by an acetate Windsor ring give a playful touch to this unique design. Crafted with the utmost precision, these luxurious sunglasses are a must-have for enhancing sophistication and elegance.

Andy Wolf




Style: M. ARBOR

Hong Kong eyewear brand UNSUIKYO presents its first new collection for 2024, distinguished by the use of selected fine woods to preserve its distinctive textures. The M. Arbor model, inspired by the vigor of the Arbor, has a versatile and neutral style. With a classic shape, this model captures the beauty of the wood: the distinct grain on the front creates a subtle yet refined aesthetic. The temples are made of stainless steel and coated in transparent acetate. The clip-on turns the glasses into a comfortable sunglasses option.

Style: IBLEA

The new Bayria Eyewear collection is a tribute to the epic love story between Maria Callas – famous soprano – and the entrepreneur Aristotle Onassis. The Iblea pantos model, which also draws inspiration like the collection from the 1960s, in three-dimensional acetate is enriched with distinctive details such as the two-tone flag pole and the contrasting lens.




Ffin ORA

Style: ORA

ORA means “edge” in Latin, and this model, with a curved design inspired by urban contours and boundaries, has been specifically sectioned at the bottom to showcase contoured lenses. The design stem from the obsession over line. Broken lines run through the structure, mixing matte black and pale vintage pink colours, with a semi-transparent black Havana center. This frame makes a playful statement for those who like to stand out with unique features.

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