A new striking logo is introduced at GIGI STUDIOS
- By Matilde Sometti
GIGI STUDIOS celebrates the introduction of a new logo with four sunglass models that visibly include the new G logo, meeting clients’ demands for an icon that would allow the brand’s eyewear to be easily identified.
The Logo Collection consists, on the one hand, of three acetate models – square-shaped Simona, round- shaped Octavia, and oval-shaped Paola – available in different shades. The models share detailed work on the bevels and strategic angles designed to enhance the shapes. On the temples, the new metal image in contrasting colours stands out. All three designs are slightly oversized and, at the same time, lightweight, thanks to the reduced thickness of the acetate on the front and the thinner profiles.
The fourth model and icon of the collection is Gigi, named as a tribute to the significance of this launch. The model is a rimless mask-shaped design with straight lines, available in two lens shades: dark grey with the metallic logo in tone-on- tone and solid green lenses with the metallic logo in gold.
The new logo will be elegantly and subtly introduced on the models of the Vanguard collection by Gigi Studios, as well as on various branding elements.
