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A new optical launch from Sweden by AMEOS

Ameos have announced the launch of their first optical line of glasses, showing for the first time at Opti in January. A new generation of unisex eyewear “challenging the traditional eyewear space by pushing the limits of self-expression with colours and creativity” the brand, which has focused on sunglasses to date, was first founded in late 2020 in Stockholm, Sweden.

Ameos fuses together creative in-house designs and traditional craftsmanship by expert artisans in Italy. “We carefully select premium materials that are made to last, using eco-friendly biodegradable acetate and CR39/nylon lenses sourced from Italy” the brand states. The developing process follows more than 30 different steps, resulting in eyewear that aims to balance trendy colours and timeless designs. Each model is designed to have a personality and the colour selection has been based on the personality that Ameos wants to transmit, visualizing the “person”.


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