24th Edition of SIOF 2026 took place in March

The 24th edition of the China (Shanghai) International Optics Fair (SIOF 2026) took place from 2^nd to 4^th March at the Shanghai New International Expo Centre. Over three days, the exhibition covered 100,000sqm and welcomed 800+ exhibitors from China and abroad, according to the organisers. With six themed zones, the fair presented a panorama of the eyewear industry’s full-chain ecosystem. Guided by the theme i Start a New Vision, SIOF 2026 “highlighted internationalization, innovation, and design, reinforcing its role as a premier global platform for exchange and cooperation”. The fair drew visitors from 97 countries and regions, underscoring Shanghai as a prime trading platform for the global eyewear industry. The event saw the debut of a 15,000sq m Independent Brand Hal featuring five exclusive pavilions: ZEISS (N6), Huiding (E9), Lipo (E10), Schneider Kreuznach (E8), and Design Fun (N9). Other features included the launch of the Smart Eyewear Zone (N10), where 16 exhibitors showcased innovations in AR glasses and smart audio eyewear. Rare collections from the Tianjin Standard Eyewear Museum and Wuhan Jingyi Eyewear Museum were presented in an East-West fusion format, emphasizing the cultural depth of eyewear heritage. In total, 40 designer brands from China, Japan, France, and other countries captured global eyewear design trends, underscoring eyewear’s role as a fashion statement and cultural artifact.